What is creativity, really? Discover the science behind how we generate ideas, and how understanding creativity can unlock innovation in your business. This article explores cognitive models like Geneplore, and the psychological processes behind creative thinking. Learn how creativity applies to leadership, decision-making and team performance – with examples from recent Australian research and applied theatre studies. Perfect for general managers in finance and IT sectors seeking innovative ways to build resilient, high-performing teams.

If you’re managing a team in finance or IT, you’re likely focused on performance, productivity, and precision. But have you considered that creativity—often seen as the domain of artists and designers—is now one of the most critical skills for business success? In a...